Social media is no longer a choice for hotels – it should be an active part of your hotel’s digital marketing strategy. However, like with most elements of marketing your hotel online, there are numerous elements of social media to consider. Social listening is increasingly important, but it can be difficult to understand how and when to tune in to the conversation.
In this white paper, we discuss:
- What social listening involves
- How to respond to @mentions online
- Why social listening matters
With TMG OneView®, social listening for all of your properties is a breeze. Our platform will send you alerts for @mentions and DMs so you never miss a notification and can take full advantage of crucial customer service opportunities as they arise.